Middle East Fashion Council
Welcome to ‘The Bravery Issue’.
In this issue, we celebrate bravery in all its forms, from taking a leap of faith to daring to be different and striking out on your own.
For our cover shoot we partnered with Fendi, a brand known for breaking the mould and carving out its own design direction, just like our cover star Khulood Thani.
In this issue we also speak to Sheikha Amal Al Maktoum who teaches us what it takes to take a leap of faith and launch your own brand and entrepreneur Ghizlan Guenez demonstrates the bravery of starting again and Captain Salma Al Baloushi, the first Emirati female to rise to First Officer’s rank at Etihad, speaks to us about what it takes to become a woman of firsts in.
We also have exclusive interviews with Elizabeth von der Goltz – Global Buying Director at NET-A-PORTER, Holli Rogers – CEO Browns Fashion & Chief Brand Officer at Farfetch and Kate Blythe-Pearson Chief Marketing Officer at Mecca, all incredible women demonstrating bravery to follow their gut in both business and life.
‘Sharp Solution’ and ‘Brave Beauty’ take a look at a more extreme approach to your usual beauty routine while LIYA and Marei1998 deliver daring new design aesthetics worth investing in for FW20. In ‘The Brave’ we spoke to some of the most incredible women we know to ask what bravery means to them.
For many, the bravery to start, to try and to dare, even if this leads to failure is still an achievement that should be championed.
“If he fails, at least fails while daring greatly.” – Theodore Roosevelt
