The Middle East Fashion Council (MEFC) recently announced its launch in the region with sustainability as a core value. The council is one of the first to globally encourage sustainable movements in fashion and inspire change in consumer behavior for better and environmentally-friendly purchasing habits.

“Our platform was born from an inspiration to tackle climate change and pollution as a direct result of the industry we love,” said Simon J Lo Gatto, founder and CEO of MEFC, on the council’s official page. Besides sustainability, their principles include diversity and inclusion, education, integrity, and creativity.

The MEFC heavily focuses on supporting the 17 UN Sustainable Development Goals, developing a community of fashion designers, and promoting the Middle East as a fashion hub. The non-profit organization also encourages regional designers to showcase their creativity, while offering them a platform to express themselves on an international scale.

With this great initiative, the MEFC is getting ready to launch the Middle East Fashion Week in Dubai in Spring 2021.