DUBAI: There’s a new fashion week in the region to look forward to. Middle East Fashion Week has announced its inaugural edition in a statement today. The six-day event is scheduled to take place at Dubai’s Atlantis The Palm from May 14-19.
Unlike the traditional fashion week format we’ve all become accustomed to, Middle East Fashion Week is adopting a unique schedule, with a three-day sustainable fashion forum featuring high-profile international speakers, followed by three days of in-person fashion shows from international and regional designers, a gala dinner and a slew of other VIP events.
CEO of Middle East Fashion Council Simon J Lo Gatto, said in a statement: “Middle Eastern Fashion Week has been created as a platform to allow designers to come together with a unique opportunity to showcase in Dubai and to reach audiences not only across the GCC, but also the larger Indian subcontinent and Europe.”
He added: “Our goal is for the Middle East Fashion Week to become a biannual Fashion Week that acts as a reference point for designers from all corners of the world. Since inception in 2020, MEFC has positioned itself as the world’s first fashion council with sustainability as its core value and long-term objective. The platform was born from an inspiration to tackle climate change and pollution brought on as a direct result of the industry we love.”
The participating designers have yet to be revealed.