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The new “Mai Troppo” (“Never Too Much”) Bvlgari advertising campaign is an ode to life and enthusiastic enjoyment of every moment, featuring an appropriately outstanding cast. Actresses Naomi Scott and Zendaya are joined by supermodel Lily Aldridge in a flamboyant Roman setting, captured in playfully indulgent vignettes. With “Mai Troppo”, the iconic High Jewelry house once again celebrates the scintillating exuberance that defines its style. Shot by Swedish director and photographer Johan Renck, the campaign film spotlights the beaut