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Our Core Values



Being sustainable and environmentally friendly and spearheading ethical fashion design and manufacturing.

We aim to inspire mainstream designers to shift their collections toward sustainability and favor collaboration with “local” over “global.”

Our focus towards promoting organic, up-cycled, and recycled materials and endorsing the refurbishment of pre-loved (vintage) fashion while raising awareness on the impact the fashion industry has on the world.


We will always do the right thing, even when no one is watching, and be transparent with our partners, sponsors, designers, employees, and guests.

Prioritize sound morals and ethics over personal or financial gain while being genuine, authentic, and true to ourselves and others.

We value what we invest in our relationships while building strong bonds with all collaborating parties.

diversity & Inclusion

We will champion the underrepresented and underprivileged while still promoting the Middle East as a role model for the fashion world.

Love and support all ethical fashion professionals, regardless of individual creeds, and value our differences of age, gender, race, socioeconomic status, handicap, culture, background, beauty standards, and personal taste.

 To fight to encourage equitable standards in the fashion industry whilst helping promote a positive and progressive image of the Middle East worldwide.


To be able to share knowledge with all those who are willing to better humanity and the planet and raise awareness of the benefits of sustainable and ethical fashion practices.

Building a community of fashion professionals and investing in the future by supporting fashion students and local fashion designers.

We aim to fund humanitarian and goodwill programs for those in need.


Work to evoke the imagination of the fashion world – designers and consumers, alike while trying to invite challenging, yet vital conversations for the betterment of humanity.

We want to build and develop a community that cares about the collective and encourages a “think outside of the box” approach to product development.

Reshape how society views fashion councils and to recognize and reward the efforts of the “change makers” in our industry.

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