Our Core Values

To be sustainable and environmentally friendly
To spearhead ethical fashion design and manufacturing
To inspire mainstream designers to shift their collections towards sustainability
To favor collaboration with “local” over “global”
To promote organic, up-cycled, and recycled materials
To endorse the refurbishment of pre-loved (vintage) fashion
To raise awareness on the impact the fashion industry has on the world

To always do the right thing, even when no one is watching
To be transparent with our partners, sponsors, designers, employees, and guests
To prioritize sound morals and ethics over personal or financial gain
To be genuine, authentic, and true to ourselves and others
To invest in our relationships and build strong bonds with all collaborating parties

To champion the underrepresented and underprivileged
To promote the Middle East as a role model for the fashion world
To love and support all ethical fashion professionals, regardless of individual creed
To value differences of age, gender, race, socioeconomic status, handicap, culture, background, beauty standards, and personal taste
To encourage equitable standards the fashion industry
To promote a positive and progressive image of Middle East worldwide

To share knowledge with all those who are willing to better humanity and the planet
To raise awareness on the benefits of sustainable and ethical fashion practices
To build a community of fashion professionals
To invest in the future by supporting fashion students and local fashion designers
To fund humanitarian and goodwill programs for those in need

OUR VALUES