Call: +971 (04) 564 9140


Our Core Values



  • To be sustainable and environmentally friendly
  • To spearhead ethical fashion design and manufacturing
  • To inspire mainstream designers to shift their collections towards sustainability
  • To favor collaboration with “local” over “global”
  • To promote organic, up-cycled, and recycled materials
  • To endorse the refurbishment of pre-loved (vintage) fashion
  • To raise awareness on the impact the fashion industry has on the world


  • To always do the right thing, even when no one is watching
  • To be transparent with our partners, sponsors, designers, employees, and guests
  • To prioritize sound morals and ethics over personal or financial gain
  • To be genuine, authentic, and true to ourselves and others
  • To invest in our relationships and build strong bonds with all collaborating parties


  • To champion the underrepresented and underprivileged
  • To promote the Middle East as a role model for the fashion world
  • To love and support all ethical fashion professionals, regardless of individual creed
  • To value differences of age, gender, race, socioeconomic status, handicap, culture, background, beauty standards, and personal taste
  • To encourage equitable standards the fashion industry
  • To promote a positive and progressive image of Middle East worldwide


  • To share knowledge with all those who are willing to better humanity and the planet
  • To raise awareness on the benefits of sustainable and ethical fashion practices
  • To build a community of fashion professionals
  • To invest in the future by supporting fashion students and local fashion designers
  • To fund humanitarian and goodwill programs for those in need


  • To evoke the imagination of the fashion world – designers and consumers, alike
  • To invite challenging, yet vital conversations for the betterment of humanity
  • To build and develop a community that cares about the collective
  • To encourage a “think outside of the box” approach to product development
  • To reshape how society views fashion councils
  • To recognize and reward the efforts of the “change makers” in our industry